Originating from the Harajuku neighbourhood in Tokyo, Japan, Harajuku fashion, refers to an eclectic
mix of alternative fashion styles and subcultures led by Japanese youths from the 1980s to present.
Through street snaps from magazines and the Internet, these style tribes have captivated audiences
worldwide with their unique blend of creativity, cuteness and individuality. In the West, Harajuku
fashion, along with styles birthed from other fashion-forward neighbourhoods in Tokyo such as
Shibuya and Koenji are collectively referred to as "J-fashion". As a hotspot of artistic expression
and innovation, London is the perfect backdrop to showcase the colourful world of J-fashion!

Harajuku Haven is not just an exhibition, but a cultural movement that celebrates the
creativity and diversity of London's J-fashion community. It provides a platform for
artists who are often overlooked despite their daily contributions to the city's kawaii
art scene. This is a self-organised effort to reclaim and redefine kawaii culture in
London, showcasing the authentic voices and talents of those truly immersed in the scene.